Morrow County Destination Development Community Input Studios
Building tourism in a manageable, sustainable way can stimulate the local economy, protect, and enhance local resources and foster community pride—without compromising the qualities that make the place so special.
Karie Walchli has been contracted with Morrow County to help conduct a destination development community input studio series for each of the communities in Morrow County. She brings with her 14 years of tourism experience and development with Umatilla County. She is on the Eastern Oregon Visitors Association (EOVA) board, the EOVA Marketing committee, EOVA Agritourism Task Force, Travel Oregon Food and Farm Trail Development Committee, and Chair of the River to Hills Farm Trail and Whisky & Rocks Farm Trail.
Total direct travel spending in Oregon was $12.8 billion in 2019. And while we are still recovering from the effects of Covid, the travel and tourism industry is projected to be back at, if not better than the 2019 numbers by the end of 2022.
The Gross Domestic Product of the travel industry was $5.8 billion in 2019. Overall, the travel industry is one of the three largest export-oriented industries in rural Oregon counties (the other two being agriculture/food processing and logging/wood products).
Why is destination development important? It can provide opportunities for product/asset development that will enhance the visitor experience and the destination's identity and brand expression. Tourism is integral to economic development and is a key driver and tool to achieve wider economic development goals.
Tourism development planning or lack of can make or break a destination. If done well, it can ensure the longevity of the tourism industry in the area, take good care of the environment, and have positive economic outcomes and a positive benefit to the community.
Join us to learn how these studios for Morrow County will help communities cultivate regional visions; identify strategies to harness the power of tourism; and develop unique experiences in culinary and agritourism, outdoor recreation, bicycle tourism, cultural heritage tourism and more.
During the input studios we will determine assets, breakdown challenges and develop opportunities to help build a robust strategic plan for tourism in Morrow County.
Please follow Morrow County Tourism on facebook and Instagram for updates and information on your communities input studio dates.
Oregon's Rugged Country
Umatilla Co. Tourism
Morrow Co. Tourism